A website in New Zealand costs anywhere from $499 to well past $100,000. For a small business it’s much narrower: $2,000 to $8,000 for a one-off build, or $49 to $500 a month on a plan.
The range is that absurd because “a website” covers both a one-page template and a custom booking platform. We checked the prices here against providers’ own pages and current New Zealand price guides in October 2026. Prices exclude GST unless marked.
$499 to $2,500: a flat-fee build
Several New Zealand outfits advertise a site from $499, and one from $749 including GST. At that price it’s often a single template page with your logo dropped in. The tier they sell most of is about $1,500, and the top brochure tier, five to seven pages, is about $2,499.
The small print matters more than the headline:
- Hosting is usually extra. From $25 a month once any free first month is over, so add $300 or more a year.
- Revisions are counted. One round at $499, two at $1,499, three at $2,499. After those, every change has a price on it.
- Words are usually extra. About $149 a page, so another $745 on a five-pager.
It’s good value if you want somewhere for your Google listing to point, but the price on the card is for building the site, not having one. The work often looks better than jobs costing ten times as much, so load three of their sites on your phone and check whether the template was fitted to the business or dropped on it.
$2,000 to $8,000: a freelancer or a small studio
Most small businesses end up here. A freelance designer or small studio charges $2,000 to $8,000, and a three-to-seven-page site runs $2,500 to $5,000.
The good ones quote the job, not the hour. They give you a fixed price and carry the risk if it runs long. Someone who can only price your site by the hour doesn’t know how long it takes.
You get a design made for your business, and someone who knows the job well enough to argue with you. Ask what a change costs after launch: someone who built your site and moved on to the next client is not a support arrangement.
$5,000 to $15,000 and up: an agency build
An agency site, designed from scratch with strategy, research, copywriting, training and a proper launch, usually costs $5,000 to $15,000, more from a large agency. An Auckland agency bills work outside the quote at about $170 to $240 an hour plus GST. At the bottom, this band overlaps the freelancer one, because a small agency and an established studio can quote much the same job.
An online shop adds $3,500 to $9,000, and a booking system, members’ area or link to software you already run adds $1,000 to $3,500 each.
If your website is the business, the money is well spent. For a café, a physio or a small clinic, it’s more than the job needs. Custom software, like booking platforms and customer portals, runs $15,000 to $120,000 and beyond, so ask what’s driving any five-figure quote for a brochure site.
$49 to $500 a month: a plan
The build is spread across the payments, and the plan covers hosting, changes and support while you’re on it. Published New Zealand plans start at $49 a month for a five-page site and run to about $500 for a bigger one.
The advertised price is a starting price
A $299-a-month plan can carry your Google Business listing at $149, a blog at $299, search and AI visibility at $399, and ads management at $499 plus the ad spend, each billed monthly on top. That’s four figures a month by the time it’s running properly.
Changes are often counted
One content update a month at $49, three at $89, five at $199. Fine if you change your site twice a year, poor if you run specials or update prices.
The minimum term is where the commitment hides
Terms run from none to 24 months, so multiply the fee by the term before you sign. “Nothing upfront” can carry a condition too: on at least one plan the build fee is waived only on a twelve-month term, and month to month costs $390 to $1,290 upfront. Run the same sum on us and Starter’s six months come to $1,200 plus GST, and if you leave early the rest of the six months is owed.
What it’s built on decides whether it’s quick
Most cheaper plans run on WordPress with plugins, or a builder like Duda or Wix, and that weight is what makes a site slow on a phone. Test their client sites in Google’s free speed test, not their own: nearly every company’s own site is quick.
What’s a fair price for a small business website?
For a five-to-seven-page site designed for your business, with the words written, $2,500 to $5,000 plus GST from a good freelancer is fair. Much below that, little of the design has been made for you, and on a quote above $8,000 you should be able to point at what the extra pays for: an online shop, a booking system, or a site that is the business.
A monthly plan is fair when the fee covers what a one-off quote leaves out, the hosting and the changes, and the minimum term isn’t hiding the real total. Whichever way you pay, you should be able to add up what the site will cost you over three years before you agree to it.
What a website costs a year to own
Every site has running costs once it’s built, even one you made yourself on a weekend.
| Running cost | A year |
|---|---|
| Domain name (.co.nz), depending on the registrar | about $15 to $50 |
| Hosting, where it isn’t included, at $25 to $99 a month | $300 to $1,200 |
| A maintenance plan, if you have one, at $50 to $300 a month | $600 to $3,600 |
A builder site and its domain run to a few hundred dollars a year. A one-off build with hosting and a maintenance plan comes to roughly $900 to $4,800 a year, plus GST, before anyone makes a change. On a monthly plan the fee is the yearly cost, $588 to $6,000 plus GST on published New Zealand plans, ours included, with the hosting already in it.
The cost that isn’t on the quote
An agency charges $39 to $99 a month for hosting on top of the build. A smaller studio bills changes after launch at around $150 an hour, and an Auckland agency at $170 and up, plus GST.
Maintenance is usually missing from the pricing page. Published New Zealand maintenance plans run $50 to $300 a month, $1,800 to $10,800 over three years on top of the build. Get what it covers, and any minimum term, in writing.
The flat-fee route over three years, with the top brochure tier and five pages of copy:
| Build, five to seven pages | $2,499 |
| Copywriting, five pages at $149 | $745 |
| Hosting, $25 a month, first month free | $875 |
| Three-year total excl GST, before a single change | $4,119 |
And an agency build at the bottom of its range, on the cheapest published maintenance plan:
| Build, bottom of the agency band | $5,000 |
| Hosting, $39 a month | $1,404 |
| Maintenance, $50 a month | $1,800 |
| Three-year total excl GST, before a single change | $8,204 |
Both are best cases. At an Auckland agency’s $170 an hour, two hours of changes a month adds $12,240 across three years. On plenty of sites that is the price, paid a job at a time so it never looks like one number.
Where we sit, and why
Our three plans are $200 a month for a five-page site, $300 for up to ten, and $500 for up to fifteen, all plus GST. No build fee: your first monthly payment starts the plan, six months to start, then month to month. You hold a licence to use the site, and your domain stays yours. Starter sits in the middle of that range and Growth at the top, so it’s fair to ask what the extra buys.
Against the other monthly plans
For $200 a month, a five-page site comes with the words written, the hosting, your Google Business Profile set up and every change you ask for, so compare it with a cheaper plan plus its add-ons. The term is six months, not twenty-four. And it isn’t built on WordPress or a page builder, which is why it’s quick: every site we build has to score 90 or better on Google’s mobile speed test before it goes live, and you can run boringweb.co.nz through the same test yourself.
Against a flat-fee build
Add the cheapest published maintenance plan to that build and it comes to $5,919 over three years, still before a single change. We’re $7,200, about $36 a month more, and that covers every change you ask for as well as the maintenance and monitoring: a check on the site every five minutes, and a speed test every month with a fix if it slips under 90. When the three years are up, we redesign it at no extra cost. If your site is going up once and staying exactly as it is, buy the one-off.
Against an agency
It goes the other way. Even at the bottom of the agency band on the cheapest maintenance plan, that’s $8,204 over three years before a single change, against our $7,200 with every change in it.
When we’re not the answer
If you need an online shop, we’re not it. Nor if you want to build the site yourself and rearrange it whenever you like: a drag-and-drop builder is made for that. You ask and we make the change (Growth adds an editor for the words and photos), but the building stays ours.
If you want to own the site outright, a $2,500 to $5,000 one-off from a good freelancer is a sound buy, as is a flat-fee build if you’re happy to write the pages and sort things out yourself.
Find out where yours stands
If you already have a website, find out whether the one you’ve got is the problem before you pay anyone to replace it. If it takes more than three seconds to load on a phone, about half your visitors leave without telling you. That’s Google’s own research.
Run the free report on your current site. Google scores it out of 100, and the report says in plain English what’s slowing it down. It usually arrives within five minutes, and if your site is fine, we’ll say so.